Exercise 1

Reviews and Company Growth

Context:

You are a data analyst for an asset manager, trying to determine the signal in online signals to understand what beauty companies to invest in. Your team believes the rating of a product can help explain the growth of a company. You can find the dataset towards the end of this page.

Problem Statement:

Can beauty ratings help explain company growth?

Your task:

Use the techniques you’ve learned thus far to explain the bias in this simple beauty dataset, calling out what might have caused this bias in the first place.